Elon Musk, the entrepreneur behind various ventures, including SpaceX and Tesla, has been referring to his Twitter acquisition as X Corp since he purchased it. Interestingly, that has become its official legal entity name. Now, it appears that X Corp might also become the customer-facing brand for the popular bird app, Twitter.
Musk’s Tweets Indicate Impending Change On Twitter
In a late-night tweet on Saturday, Musk announced his intention to replace the iconic Twitter bird logo with an ‘X’ logo as early as Sunday or Monday on a global scale. However, he stated that the change would depend on receiving a well-designed ‘X’ logo submitted in time. Shortly after, Musk teased a short animation on Sunday, featuring an ‘X’ graphic on a black background, hinting that his wish may have been granted.
Twitter Future Branding Uncertainty
Musk’s social media posts suggest that the Twitter blue bird logo and brand name might not be around for much longer. Although he has been vocal about his plans to rebrand the platform, Twitter’s ‘CEO,’ Linda Yaccarino, has not addressed the potential change on her own Twitter account, despite being at the helm of the company that Musk acquired last year.
Musk’s Fondness for the Letter ‘X’
Elon Musk penchant for the letter ‘X’ is evident in his naming choices for various companies. He named his new AI company ‘x.AI’ and has expressed his strong desire for ‘X’ to be the name of PayPal when his original company with that name merged with another, eventually forming the online payment giant.
As of now, Twitter remains unchanged, and the blue bird logo continues to represent the platform. However, with Musk’s unpredictable nature and history of rebranding ventures, the fate of Twitter’s branding may soon be in the hands of this enigmatic billionaire.
